The Best Copywriting Courses for Beginners

The best copywriting courses for beginners aren’t about writing. 

They're about marketing. Here’s why: 

You already know how to write words and sentences. 

Even better, you probably like writing them too, since you're choosing to do it for work.

Why would the next logical step be to take a writing class? 

There comes a time when we have to stop hiding behind books and courses and take action.

1️⃣ Start reaching out to clients.

2️⃣ Get the inevitable number of rejections that eventually lead to a yes

3️⃣ Start getting hands-on copywriting experience. 

Will a copywriting course help? Probably. But is it necessary?

I’m not sure because I never took one. I learned copywriting by doing copywriting work for my clients.

Guys, I have an English degree that cost me over $100,000. 

The first piece of feedback I received on my copywriting was that I needed to start writing at a 7th grade level. 

MORE education was not going to help me start a freelance business.

When investing in courses and books, just remember, your portfolio and your niche are more meaningful to clients than any certifications or courses. 

A copywriting course might make you feel a bit more comfortable, but it won't necessarily make you more appealing to clients.

And getting clients is the ONLY way to become a freelance copywriter.

Want to know what makes good copywriting? 

👍🏼 Knowledge of sales principles and consumer psychology. Copywriting is selling with words.

👍🏼 A well-defined niche that helps you become an expert in your industry.

👍🏼 Understanding your client's audience and writing with empathy. 

👍🏼 Intentionally choosing words that trigger emotions.

👍🏼 Pestering your clients with questions until you understand EXACTLY what they're looking for.

👍🏼 Understanding that "conversion" copywriting requires testing and tweaking until you find the message that resonates with the audience.

The best way to learn copywriting is by actually working with clients. 

You'll fall on your face in the beginning, but we all have to start somewhere. Don’t delay it.

 Want to hear my story and how I did it? Listen to my interview on the B2B Craftworks Podcast.

You can also listen on Spotify or Apple :)

You're more than capable. You got this!